“Micro blogging is a broadcast medium in the form of blogging” (Wikipedia). The new style has influenced weblog which is blog the weblog idea comes from a person who is Jorn Barger. This means web logs including servers, user’s ip address and system information. Therefore, how normal blogging is different than micro-blog. “Micro-blogging is sometimes criticized for encouraging dull or meaningless posts, conveying the minutia of daily life. However, it is apparently Twitter, Facebook, and other microblogging these kind of services are also becoming a platform for marketing and public relations with micro blogging.
As this list shown that micro blogging has small and easier way to attract followers.
Example of micro blogging strategy – Dell Computer coupon codes
For business production and development micro blogging is a really good way to enhance business. For example, Dell Computer Company this origination has been successfully used micro blogging to promote their products. Dell utilizes micro blogging to tell consumers products discount message hence many people could receive coupon codes message and then through each individual users sharing the coupon information to absorb more consumers to follow this message which indirectly helps Dell received more purchase order. As a result, Dell which has already run successful campaigns on Twitter in has received “hundreds of thousands” of visits and responses from micro blogs.
Our groups Micro-blogging strategies for case study: